“One can look deeply for meaning or one can invent it.”

Concepts of self, social role and social situations develop through communication. Media content can influence the symbols that we learn and also the way we use of symbols.

The essential argument made by pragmatism is that all thought and action is necessarily focused on achieving certain practical results in the social world.

We can exercise more conscious control over the social world if we can consciously control the communication processes that underlie our personal construction of the social world.

Framing leads us to impose arbitrary, limited meaning on events but we will experience this meaning as “real” and “true”